SKINGRAFT PRESENTS LATEST COLLECTION THE PRIMAL
L.A based streetwear brand Skingraft celebrated their 10th anniversary with their latest fall winter 2016 collection called Primal. They have been showing during NYFW since 2013 but their new strategy sees them ditching not only the fashion week but also following the direct-to-consumer model with looks available to purchase right after the show via their pop-up store and the whole collection has been available for sale from 1st of Oct.
The creative director and co-founder Jonny Cota said that he was sick of people having to wait for 6 months before the collection was available to sell so they plan to follow the model permanently.
The presentation was a fun affair with an awesome performance by dancers wearing Primal collection, choreographed by Danny Dolan.