JOIN LIFE BY ZARA SS17 CAMPAIGN
Join Life by Zara SS17 campaign is a new initiative by Zara. It follows the new trend of sustainability and eco-friendly production. More and more brands are becoming aware of the environmental effects of the human consumption. Many are trying to find ways to provide quality products using recycled and sustainable materials. We have seen collection made of recycles collection before and Join Life by Zara is an excellent addition to it.
The latest collection Join Life is made from organic cotton, tencel®lyocell, upcycled fabrics and polyester made from recovered plastic bottles. All of these materials are sourced in a way that uses fewer resources, puts less pressure on the natural resources and recycles the waste products.
We Love the fact that now more and much bigger brands like Zara are joining this initiative and it seems like the fashion industry is heading in the right direction
We love the fact that now more and much bigger brands like Zara are joining this initiative. It is another step by fashion industry is heading in the right direction.
The campaign images feature top male models David Trulik, Erik van Gils and Jonas Kloch. The models are seen hanging around the seaside on a seeming warm day and seem to be enjoying themselves. We love the simple p- caps without logos and unnecessary details. The shorts and hoodies are clean-cut and the mute colors look great.