BLOOD BROTHER PRESENTS SS17 COLLECTION HOMESICK
Blood Brother is a British brand with a unique and innovative approach to creating menswear, footwear and accessories collections.
Founded by Nick Biela and James Waller, both graduates of the London College of fashion and previously working for brands such as Jean Pierre Braganza, Diesel, CSM design Lab and J. Lineberg, respectfully, who together created a new breed of men’s sartorial sportswear apparel.
This season Blood Brother showcase their collection for the first time at London Collections Men, and take inspiration from the nostalgic heyday of the great British holiday.
The collection is based on people taking a break. “The vision is a guy who has just finished work, is late for leaving and scrambling to leave the city for the holiday, but is still wearing his work attire, but in a more relaxed style, no tie, no belt’. The garment that centralizes this idea and epitomizes the blue-collar man is the trench coat, this leads the story of the collection entitled Homesick.
“Inspired by writing home on a postcard, rushing to a sun trap in the city, or making the most of a long weekend camping, this collection is a dedication to those making the most of a sunny day in an often rainy ‘Blighty’” said designers Nick Biela and James Waller.
Being a British brand, for summer outerwear is of course key to this collection with functionality at the core of the designs. Statement pieces include Blood Brother’s take on the oversized trench coats with technical construction, light for summer but with weatherproofing being a necessity.
The fisherman Gillett with multiple oversized pockets for those more hobby style retreats such as a fishing expedition are layered with a suede bomber for the hardier outdoor days.
The blend of blue collar fabrics such as light wool’s and pinstripe throughout the collection are fused together with more relaxed fabrics and brought together for a relaxed summer look of casual tailoring.
Summer check’s in whites and deep blues are scattered throughout the collection alongside a classic black and white pin-stripe, seen in tailored trousers, suit jackets, zipped lightweight bombers, shorts and shirting providing a re-envisioned nod to the outdoor living.
Suit Tailoring is a seen throughout the collection and a real lens focuses on the styles of trousers designed for summer, such as a wider leg trouser worn high on the weight and drawn together at the waist and ankle with the utilitarian buckle fastening. Slim leg trousers seen in black and the summer check are a highly-tailored fit.
Sitting alongside the tailoring story are an array of shorts seen in jersey, lightweight wool and technical fabrications with weatherproofing. They are mixed with simple turtlenecks or branded t-shirting for warmer days or worn with zip through jackets in pinstripe and further layered with matching pinstripe suit jacket.
The prints, pin up girl and deck-chair stripes bring a romanticism to the collection all based on the great British holiday and real sense of nostalgia. Raw applique patches are a constant throughout the collection, with images and text forming a secondary style print.