AWAYTOMARS FW17/18 AT LISBON FASHION WEEK
AWAYTOMARS presented its FW17/18 collection at Lisbon Fashion Week. The collection was unique and interesting. The pieces were hand-painted while models were standing on platform on the catwalk. One of the artist used a rope to paint the clothes. One model was hugged by a topless model. The designs were quite interesting too and the whole presentation was a unique experience.
However the most interesting in the concept of AWAYTOMARS itself. It is a platform where anyone can signup with an idea and present it to public. Public can forward suggestions and give comments. The best ideas are selected and produced by manufacturers in Europe based on the orders by people from the platform.
It is a revolutionary idea and a great one. It enabled people to be part of the creative process and offers a chance for everyone to realise their ideas. Even though the platform is very new, they are getting a good response and we are keen to see how they progress.